As water resources are getting more and more scarce in certain regions, precision irrigation helps the grower tackle the reduced availability of fresh water by delivering water and fertilizers in a more precise and efficient way. Circularity also becomes more and more important. It allows growers to recycle more than 95% of the water used and reduces fertilizer wastage. However, a lot of growers are still hesitant to switch to closed recycling systems because of the risk of diseases spreading through the water.

Increased awareness among consumers, combined with strict regulations are increasing the demand for a ‘clean and green’ produce. Crops will have to be grown with reduced use of pesticides and fungicides.