Stoffels from Rijkevorsel, just across the border from Breda, is the only Belgian company that operates independently of the Flemish auctions. After owners Petra Veldman and Paul Stoffels took over marketing themselves about ten years ago, the tomato company has built up a large network of retailers and intermediaries in seventeen European countries. The company focuses on flavor tomatoes with an emphasis on cherry vine tomatoes.
In the greenhouse, the consequences of the ‘independence’ are visible in the form of, among other things, a robot that makes harvest forecasts. “We cannot keep stock or put product away at the auction. We have to sell everything in advance. That is why a good insight into the expected production is very important. Our stock hangs on the plants”, explains production manager Staf Verlinden.